FACEBOOK ADVERTISING

Facebook ads give us plenty of options for reaching our targeted audience in unique

and creative ways. There’s one golden rule: create multiple ads, check results after a

few days to see which ads aren’t working so we can cross them out and focus on those

that give us desired results. If necessary, this process should be repeated all the time.

You can find certain campaigns where ads weren’t deleted for weeks (there are even

cases when an ad is intact for months and it’s still delivering great results), but on the

other hand, there are some campaigns where it’s necessary to create new adverts daily

to find the best one for your campaign. Tracking novelties in Facebook advertising,

testing different options, continuously working on advertising, setting the right goals

and other online parameters which have impact on results of adverts, will get you your

desired results.